Target Audience Research

From the group, I discovered that, overall, staying at home using film websites like Netflix was the preferred method of watching films. I think the reason behind this is because Netflix is quick and easy to set up, new members have one months worth of free and full access to any film or TV series, from then on it is only £5.99 a month. I assume that it is more comfortable to stay at home because they're able to pause, rewind and select the film as they please. Whereas going to the cinema proves to be an inconvenience for some because of the price- a film ticket for students at Vue cinema costs £7.10. Despite this, Kirstie explains how she has been attending cinema more recently. This shows that cinema audience numbers can vary from time to time due to factors including what films are out, the ease of the cost of the cinema experience and the season. Some people prefer to attend cinema during the winter months.

Further research into gender and film genres:

Target Audience Research Copy | Piktochart Infographic Editor

Fischoff (1994) (http://web.calstatela.edu/faculty/sfischo/media3.html)

The results shown are similar to what I found in my own research. Both results show that males typically prefer more intense action based films whereas females tend to show interest in romance, musicals and fantasy.








These results show the trends in age and genre- my research lacked a broader range of ages due to the availability of those willing to answer. Young adults (13-25) show the most interest into action adventure and murder more than the other two ages groups. All of the research enables me to establish my target audience: males aged 15-25. Although the Fischoff study choose to categorize 'young' as 13-25 I think my film's plot would contain too much violence and gore for someone under 15 to watch/understand.